Jean-Claude Usunier
Marketing · 2003–2007
A researcher in the Science corpus: 3 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 11 citations into it
- Organizational Behavior and Human Resource Management — 10 citations into it
- Sociology and Political Science — 8 citations into it
- Information Systems and Management — 7 citations into it
Whom Jean-Claude Usunier trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Jean-Claude Usunier's perspective
Ordered by how strongly the researchers Jean-Claude Usunier trusts endorse each paper. Same corpus, a different order for every researcher.
- Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
- Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters
- An attitudinal model of technology-based self-service: Moderating effects of consumer traits and situational factors
- Domestic country bias, country-of-origin effects, and consumer ethnocentrism: A multidimensional unfolding approach
- The efficient assessment of need for cognition.
- Does country of origin matter for low‐involvement products?
- Technology and the customer interface: What consumers want in the physical and virtual store
- Intentions to Use Self-Service Technologies: A Confluence of Multiple Attitudes
- The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies
- Determinants of Country-of-Origin Evaluations
Their papers
- A comparison of trust and reciprocity between France and Germany: Experimental investigation based on the investment game (2003) — 168 citations
- Cognitive, demographic, and situational determinants of service customer preference for personnel-in-contact over self-service technology (2007) — 222 citations
- Product Ethnicity: Revisiting the Match between Products and Countries (2007) — 226 citations