Antecedents, moderators and dimensions of country‐of‐origin evaluations

By Sadrudin A. Ahmed, Alain d'Astous. 2008

242 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/6e12d0ef859be28d3c19df07e6961e24436e08fd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Anshul Verma
2. Ian Phau
3. Saumya Dixit
4. Piyush Sharma
5. Chad Lin
6. Yu-An Huang
7. A. Badgaiyan
8. Tamar Bowes

In Organizational Behavior and Human Resource Management

1. Anshul Verma
2. Ian Phau
3. Saumya Dixit
4. Piyush Sharma
5. Chad Lin
6. Yu-An Huang
7. A. Badgaiyan
8. Long‐Yi Lin

In Tourism, Leisure and Hospitality Management

1. Piyush Sharma

Citations in the corpus

• Impulsive buying tendency: Measuring important relationships with a new perspective and an indigenous scale (2016, background): “As pointed out by Ahmed and d’Astous (2008), significant differences in market structure and consumer behaviour are prevalent between the developing and the developed countries, and hence the models from the developed countries may not necessarily be applicable to the developing world.”
• Consumer animosity, economic hardship, and normative influence: how do they affect consumers' purchase intention? (2010, background): “Several studies have examined this phenomenon in country-specific settings, and found that individual differences in the degree of national identification and the level of the perceive threat influenced quality judgments and purchase intentions, in both directions (Ettenson and Klein, 2005; Shoham e”
• Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness (2011, background): “Thus consumers in both developed and emerging markets seem to prefer products imported from the developed markets rather than from the emerging markets, which supports the main effect of COO, as shown in numerous prior studies (Ahmed & d’Astous, 2008; Verlegh & Steenkamp, 1999).”
• Brand and country-of-origin effect on consumers' decision to purchase luxury products☆ (2012, background): “Some (e.g., Agrawal & Kamakura, 1999; Ahmed & d'Astous, 2008; d'Astous & Ahmed, 1999; Laroche et al., 2002) conclude that CoO has a significant influence on the choice of a product or service, while others (e.g., Ettenson et al., 1988; Liefeld, 1993, 2004; Lim andDarley, 1997; Lim et al., 1994)…”