Market orientation and business economic performance: A mediated model

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Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the hotel industry in Switzerland (2010, background): “For example, Han, Kim, and Srivastava (1998) in the bank industry, Maydeu-Olivares and Lado (2003) in the insurance industry, Sandvik and Sandvik (2003) and Agarwal, Erramilli, and Dev (2003) in hospitality and others.”
Seeing market orientation through a capabilities lens (2009, background): “Type of relationship between market orientation and performance It is likely that a linear relationship between market orientation and performance is simplistic - and that market orientation may rely on other constructs such as innovation (see Han et al., 1998; Maydeu-Olivares and Lado, 2003) or inn”
The impact of internal and external market orientations on firm performance (2009, background): “As a consequence of increased customer satisfaction, it is reasonable to assume that repeat purchase and customer loyalty would be enhanced, and thus profitability (see, for example, Maydeu‐Olivares & Lado, 2003 ).”