From goods to service(s): Divergences and convergences of logics

By Stephen Louis Vargo, Robert F. Lusch. 2008

1,041 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/46fb7520f6ce62ceed1fdf85154f719607209db1

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Citations in the corpus

Dynamic Capability Building in Service Value Networks for Achieving Service Innovation (2009, background): “However, according to the services dominant logic theory, customers and their knowledge should be seen as a dynamic operant resource (Lusch, Vargo, & Malter, 2006; Vargo & Lusch, 2006, 2008; Vargo, 2007).”
Explaining servitization failure and deservitization: A knowledge-based perspective (2017, background): “…manufacturers are suggested to progress from tacticalmarketing, such as services as a part of productmarketingmix (Kyj, 1987) to relationship marketing (Homburg & Garbe, 1999) and finally towards strategic integration and value co-creation with customers (Grönroos, 2011a; Vargo & Lusch, 2008).”
Does Service-Dominant Design Result in a Better Service System? (2011, background): “They claim that GDL does not provide a relevant understanding of value creation ( Vargo and Lusch, 2006, 2008a”
Theory map of business marketing: Relationships and networks perspectives (2013, background): “…actor networks employ principal positions in the Service-Dominant Logic (SDL) informed inquiry into the actor-actor value-co-creation perspective (Vargo & Lusch, 2008a, 2008b) and form the core of the value creation theory of marketing, which is evolving (Gummesson & Mele, 2010; Lusch & Vargo,…”
Transitioning from service management to service-dominant logic: Observations and recommendations (2010, background): “S-D logic is structured around ten FPs which are explained and elaborated elsewere and will not be repeated here (Vargo and Lusch, 2008b).”
Enabling Value Co-Creation in the Sharing Economy: The Case of Mobike (2017, background): “Vargo and Lusch [24] argued that firms give value propositions for consumers to respond to as prosumers in order to achieve reciprocal service provision.”
On value and value co-creation: A service systems and service logic perspective (2008, background): “The alternative view, service-dominant (S-D) logic, is tied to the value-in-use meaning of value (Vargo and Lusch, 2008a).”
The evolution of service innovation research: a critical review and synthesis (2014, background): “In addition, the emergence of the service-dominant logic in marketing (Vargo & Lusch, 2004, 2008) and its impact on marketing research prompted a reexamination of the role of innovation in service delivery, defined as the process of applying competences through goods and services, which involves…”
Linking Service-Dominant Logic and Strategic Business Practice (2012, background): “S-D logic shifts the focus from value-in-exchange to value-incontext (Vargo and Lusch 2008b); that is, from embedded and distributable value to potential value that is actualized in a collaborative effort between value network partners.”
The service system is the basic abstraction of service science (2008, background): “Over the last 20 or 30 years, there have been numerous initiatives for transforming firms, if not whole industries, from a goods orientation to a service orientation [24].”