Transitioning from service management to service-dominant logic: Observations and recommendations

By E. Gummesson, Robert F. Lusch, Stephen Louis Vargo. 2010

224 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/3cfb878fca9305945ecd173874971272f8f54461

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. R. Ferguson
2. Michèle Paulin

In Organizational Behavior and Human Resource Management

1. R. Ferguson
2. Michèle Paulin

Citations in the corpus

• Motivating millennials to engage in charitable causes through social media (2014, background): “Introduction The present research context of the Millennial generation and social media (SM) highlights the evolution of the service concept from a unidirectional focus on business-to-customer relationships to the study of “many-to-many” or “actors-to-actors” networks (Gummesson et al., 2010; Vargo,”