Theory map of business marketing: Relationships and networks perspectives

By Kristian Möller. 2013

151 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/4eff61eb0afa5f0c179d14f9d9913df7f23c2da7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

1. E. Jaakkola

In Sociology and Political Science

1. E. Jaakkola

In Strategy and Management

1. E. Jaakkola

Citations in the corpus

• Networks, ecosystems, fields, market systems? Making sense of the business environment (2020, unknown): “Already a cursory inspection shows that the business environment, or the context for value creation, is undergoing radical transformation, rendering obsolete the often-implicit assumptions of mainstream marketing scholarship (c.f., Mele, Pels, & Storbacka, 2015; Möller, 2013; Pels, Möller, & Saren, ”
• Designing conceptual articles: four approaches (2020, background): “Similarly, arguing that the knowledge base of relationship marketing and business networks perspectives was unduly fragmented, Möller (2013) deployed a metatheoretical lens to construct an articulated theorymap that accommodated various domain theories, leading to the development of two novel…”