Estimating Demand for Mobile Applications in the New Economy

By Anindya Ghose, Sang Pil Han. Management Sciences, 2014

401 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness (2016, background): “This susceptibility is crucial to the literature since extant work notes that there can be " noise " and distractions when people construe mobile ads, regardless of whether such ads are displayed on mobile optimized sites (Bart et al. 2014) or are inserted within apps (Ghose and Han 2014).”
The Role of Big Data and Predictive Analytics in Retailing (2017, background): “The biggest change in recent years in location-based data capture and use has been enabled by customer's smartphones (e.g., Ghose and Han 2011, 2014).”
App Popularity: Where in the World are Consumers Most Sensitive to Price and User Ratings? (2018, background): “They find thatMBA students from countries such as the United States and Denmark value product appearance over price.”
Research Note - When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth (2015, background): “Apps play an important role in how consumers interact with various entities on the Internet (Ghose and Han 2014).”