Reference Price Research: Review and Propositions

By Tridib Mazumdar, S. Raj, Indrajit Sinha. 2005

870 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/57324b259fdd9e60b068684ce56f801422987dc2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Nicholas Dew
2. Riccardo Scarpa
3. Jordan J. Louviere
4. Robert Wiltbank
5. Ian J. Bateman
6. Stuart Read
7. Richard T. Carson
8. Brett Day

In Management Science and Operations Research

1. S. Sarasvathy
2. Robert Wiltbank
3. David Simchi-Levi
4. Ó. González-Benito
5. Pablo Muñoz-Gallego
6. Liang Liang
7. M. G. Güler
8. Taner Bilgiç

In Marketing

1. Jordan J. Louviere
2. Liang Liang
3. Richard T. Carson
4. Juan Zhang
5. Qinglong Gou
6. Riccardo Scarpa
7. David Simchi-Levi
8. Ó. González-Benito

Citations in the corpus

• The Theory and Practice of Myopic Management (2010, neutral): “For example, much attention has been devoted to study of reference price effects and the negative consequences of teaching the consumer lower reference price through promotions or discounting (e.g., Erdem et al. 2001; Mazumdar et al. 2005; Mela et al. 1997, 1998; Pauwels et al. 2002).”
• Analytics for an Online Retailer: Demand Forecasting and Price Optimization (2016, background): “The smaller body of research that has been conducted on the use of external reference prices for durable goods has found that current prices of competitive products and economic trends can be useful consumer reference prices (e.g. Winer (1985); Mazumdar et al. (2005)).”
• Supply chain coordination through cooperative advertising with reference price effect (2013, background): “[34], the reference price can be affected by the channel member’s national and local advertising as well as by the consumer’s memory of past prices.”
• Tourists’ willingness to pay for an accommodation: the effect of eWOM and internal reference price (2017, background): “With regard to reference price formation, Mazumdar et al. (2005) argue that the strongest determinant of consumers’ IRP is the prior prices they have observed.”
• Ordering effects and choice set awareness in repeat-response stated preference studies (2012, background): “The standard conceptualization of the reference deal is that it is formed as an expectation based on the quality of previously offered deals [40].”