Scarcity Polarizes Preferences: The Impact on Choice among Multiple Items in a Product Class

By Meng Zhu, Rebecca K. Ratner. 2015

128 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/8f09b540374c044535d76d8b381e4b284c1375f5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Meng Zhu
2. R. Mehta
3. Vladas Griskevicius
4. Anuj K. Shah

In Marketing

1. D. Thompson
2. Rebecca W. Hamilton
3. R. Mehta
4. Vladas Griskevicius
5. Meng Zhu

In Social Psychology

1. Meng Zhu
2. R. Mehta
3. D. Thompson
4. Vladas Griskevicius
5. Rebecca W. Hamilton

Citations in the corpus

• Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity (2016, background): “…creativity in subsequent, unrelated consumption environments supports the emerging view that there is a context-independent connection between perception of scarcity and consumer judgment and decision making (Griskevicius et al. 2011; Laran and Salerno 2013; Shah et al. 2012; Zhu and Ratner 2015).”
• How Financial Constraints Influence Consumer Behavior: An Integrative Framework (2018, background): “As a result, restricting choice tended to increase consumers’ desire for their most favorite and decrease desire for their least favorite item in a set of alternatives (Zhu & Ratner, 2015).”