The Role of Regulatory Focus in the Experience and Self-Control of Desire for Temptations

By Utpal M. Dholakia, M. Gopinath, Richard P. Bagozzi, Rajan Nataraajan. 2006

159 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/30e1082caa3ae4be06834eaa03dbe7ec79523587

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In Applied Psychology

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Citations in the corpus

An Assessment of Chronic Regulatory Focus Measures (2010, methodology): “However, consistent with previous regulatory focus theory research (e.g., Dholakia et al. 2006), we use the BAS reward responsiveness measure. scores of ideal and actual ratings are summed to obtain the measure of promotion focus, and difference scores of ought and actual ratings are summed to…”
Why did I eat that? Perspectives on food decision making and dietary restraint (2010, background): “By contrast, dieters with a prevention focus who use avoidance strategies are more likely to indulge in hedonic snacks that interrupt their restraint goal (Dholakia et al., 2006).”
Building consumer self-control: The effect of self-control exercises on impulse buying urges (2012, methodology): “In the final phase, all participants were presented with a scenario depicting an impulsive buying situation (Dholakia et al. 2006) and completed the focal dependent measures (i.”
Antecedents and consequences of chronic impulsive buying: Can impulsive buying be understood as dysfunctional self‐regulation? (2018, background): “Based on findings from a scenario study, Dholakia et al. (2006) argue that increased BIS sensitivity reduces the desire for rewards”
Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience (2007, background): “For example, regulatory focus can explain the generation of hypotheses (Liberman et al. 2001), advertisement appeal (Aaker and Lee 2001; Pham and Avnet 2004), perceived importance of product attributes (Chernev 2004), and aspects of selfcontrol (Dholakia et al. 2006).”
Consumer spending self-control effectiveness and outcome elaboration prompts (2012, background): “…purchase opportunity as well as differences in the actual amount of money that consumers are willing to pay for a variety of products, both of which have been associated with the amount of control one has over their spending (e.g., Dholakia et al. 2006; Fujita et al. 2006; Vohs and Faber 2007).”