The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers

By Manuel Michaelis, David M. Woisetschläger, C. Backhaus, Dieter Ahlert. 2008

146 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/c3d968606e578471835a386355b8e2b079d0f585

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In Organizational Behavior and Human Resource Management

1. D. Merunka

Citations in the corpus

• The use and misuse of student samples: An empirical investigation of European marketing research (2017, background): “For example, Michaelis et al. (2008) in a study on consumer trust use mobile phones as a stimuli and indicate that nearly all the respondents had signed a mobile phone contract, and in a study on consumer reactions to food contamination, Carvalho et al. (2008) use food contamination in student…”