An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction

By D. Grace, Scott Weaven. 2011

116 citations recorded by the source corpus.

Subfields: Strategy and Management

View Paper: https://www.semanticscholar.org/paper/df24672c52f65ee04996ec6f374f7f1d8999e4e2

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In Strategy and Management

1. Mário Augusto
2. Pedro Torres

Citations in the corpus

• Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity (2018, methodology): “…(BAtt and eWOM) and the dependent variable (WTPp), three additional models were estimated following the test procedures proposed by James et al. (2006), and adopted by Baldaulf et al. (2009), Grace and Weaven (2010), Protogerou et al. (2012), So et al. (2013), and Sáenz et al. (2014), among others.”