The role of mixed emotions in consumer behaviour

By E. Penz, Margaret K Hogg. 2011

222 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/d69c80c51c31791c7951bce019da88bb52d2936b

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In Marketing

In Organizational Behavior and Human Resource Management

Citations in the corpus

Review of emotions research in marketing, 2002–2013 (2014, background): “Researchers have also focused on specific areas of emotions in marketing such as its measurement (Bellman, 2007), causes and consequences (Penz and Hogg, 2011), functions (Eyal and Fishbach, 2007), coping mechanisms (Bee and Madrigal, 2007) and communication (Landwehr et al., 2011).”
Re-examining online customer experience to include purchase frequency and perceived risk (2015, background): “Second, although the importance of perceived risk in online shopping continues to be identified in the literature 5 (e.g., Faqih, 2013; Nepomuceno, Laroche & Richard, 2014; Penz and Hogg, 2011), it was not included in the Rose et al. (2012) model.”
Pleasure, Arousal, Dominance: Mehrabian and Russell revisited (2014, background): “…et al. 1995; Costa et al. 2010; Walter et al. 2011), marketing research (Menon and Kahn 2002; Laroche et al. 2005; Wu et al. 2008; Lin 2010; Ha and Lennon 2010; Penz and Hogg 2011), computer systems (Colomo-Palacios et al. 2011) and psychological research (Reisenzein 1994; Bradley et al. 2008).”
Beyond good and bad: Challenging the suggested role of emotions in customer experience (CX) research (2020, unknown): “Researchers have recently suggested that people can experience different emotions simultaneously, but of opposite valence (e.g., Cacioppo et al., 1999; Penz and Hogg, 2011; Pang et al., 2017).”
Online grocery shopping: the impact of shopping frequency on perceived risk (2016, background): “Second, although the importance of perceived risk in the online domain remains an important factor (Penz and Hogg 2011; Soopramanien 2011; Faqih 2013), it has not been fully examined in the context of online grocery shopping knowledge.”
Emotions in Tourism: Theoretical Designs, Measurements, Analytics, and Interpretations (2020, background): “Several consumer behavior (e.g., Aaker, Drolet, and Griffin 2008; Andrade and Cohen 2007; Lau-Gesk 2005; Olsen, Wilcox, and Olsson 2005; Penz and Hogg 2011; Schmalz and Orth 2012) as well as psychology studies (e.g., Berrios, Totterdell, and Kellett 2015, 2018; Larsen, McGraw, and Cacioppo 2001;…”
The Space Between Us: A Social-Functional Emotions View of Ambivalent and Indifferent Workplace Relationships (2017, background): “Similarly, an established ambivalent relationship sets the tone for future interactions by eliciting mixed emotions in partners, which invite partners to jointly employ approach and avoidance behaviors (Penz & Hogg, 2011).”