The Complexities of Perceived Risk in Cross-Cultural Services Marketing

By Hean Tat Keh, Jin Sun. 2008

102 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/38d79d7168bac848282f218cd7eb2a2d1703ac27

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Piyush Sharma

In Organizational Behavior and Human Resource Management

1. Piyush Sharma

In Social Psychology

1. Piyush Sharma

Citations in the corpus

• Measuring personal cultural orientations: scale development and validation (2010, background): “(Bontempo et al. 1997; Keh and Sun 2008) and inability to tolerate ambiguity or lack of clarity (de Mooij and Hofstede 2002), two very distinct constructs.”