Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting

By Dhruv Grewal, G. Iyer, Jerry B. Gotlieb, Michael Levy. 2007

110 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ce1184dcbbf3c171b0d2b29fc4378cfff575e31b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Dieter Ahlert
2. Svein Ottar Olsen

In Organizational Behavior and Human Resource Management

1. Pham Thi Thuy Linh
2. Svein Ottar Olsen
3. Ho Huy Tuu

In Sociology and Political Science

1. Dieter Ahlert
2. Pham Thi Thuy Linh
3. Svein Ottar Olsen
4. Ho Huy Tuu

Citations in the corpus

• The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers (2008, background): “Due to a service’s heterogeneity and intangibility, the service quality can hardly be evaluated based on prior usage (Guseman, 1981; Grewal et al., 2007).”
• The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction–loyalty relationship (2011, background): “…a significant negative effect of perceived risk on intentional loyalty, willingness to pay, positive word of mouth and behavioural loyalty (Angulo and Gil, 2007; Grewal et al., 2007; Yuksel and Yuksel, 2007) as well as a positive effect of certainty on consumption behaviours (Yi and La, 2003).”