Jin Sun

Marketing · with Ahmad · 2008–2018

A researcher in the Science corpus: 4 papers; trusts 11 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 44 citations into it; #4,793 of 6,289 by trust here, #3,097 by citations
• Organizational Behavior and Human Resource Management — 38 citations into it; #6,726 of 8,741 by trust here, #4,974 by citations
• Sociology and Political Science — 35 citations into it; #19,847 of 22,756 by trust here, #13,822 by citations
• Information Systems and Management — 13 citations into it
• Social Psychology — 11 citations into it; #14,034 of 15,694 by trust here, #12,701 by citations
• Applied Psychology — 8 citations into it

Whom Jin Sun trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Utpal M. Dholakia
2. Hean Tat Keh
3. Sanjeev Agarwal
4. James G. Maxham
5. Steven Burgess
6. M. Conchar
7. Sergio Román

Who trusts Jin Sun overall

1. Jinsoo Hwang
2. Xin Chen
3. Ji-rong Wen

Papers from Jin Sun's perspective

Ordered by how strongly the researchers Jin Sun trusts endorse each paper. Same corpus, a different order for every researcher.

1. Evaluating the structure of human values with confirmatory factor analysis
2. A motivational process model of product involvement and consumer risk perception
3. A cross-cultural investigation of consumer e-shopping adoption
4. Customer repurchase intention: A general structural equation model
5. The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust
6. Relational Consequences of Perceived Deception in Online Shopping: The Moderating Roles of Type of Product, Consumer’s Attitude Toward the Internet and Consumer’s Demographics
7. What makes an online consumer review trustworthy
8. Proposing the online community self-disclosure model: the case of working professionals in France and the U.K. who use online communities (European Journal of Information Systems)
9. Why are you telling me this? An examination into negative consumer reviews on the Web
10. Customer Reactions to Service Separation

Their papers

• How risky are services? An empirical investigation on the antecedents and consequences of perceived risk for hotel service. (2014) — 138 citations
• Modeling consumer distrust of online hotel reviews (2018) — 106 citations
• Be rational or be emotional: advertising appeals, service types and consumer responses (2014) — 223 citations
• The Complexities of Perceived Risk in Cross-Cultural Services Marketing (2008) — 102 citations