How do enhanced and unique features affect new product preference? The moderating role of product familiarity

By Kevin Zheng Zhou, Kent Nakamoto. 2007

124 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ec1b8319929a803236529ed932f6c15cba92b373

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ruby Po Wan Lee
2. Kevin Zheng Zhou

In Sociology and Political Science

1. Ruby Po Wan Lee
2. Kevin Zheng Zhou

Citations in the corpus

• Is Product Imitation Good for Firm Performance? An Examination of Product Imitation Types and Contingency Factors (2012, background): “…improved features to competitors’ original products, firms using this strategy can charge a premium price, but the additional features can also further reduce customers’ perceived uncertainty, making these products preferable to copycats or incumbents’ original products (Zhou and Nakamoto 2007).”