How does visual merchandising affect consumer affective response

By D. Law, Chee Yew Wong, Joanne Yip. 2012

152 citations recorded by the source corpus.

Subfields: Marketing, Museology

View Paper: https://www.semanticscholar.org/paper/44830bf9ca736f64962f87ee3a73f0d63030e944

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In Marketing

1. Warakul Tantanatewin
2. Vorapat Inkarojrit

Citations in the corpus

• The influence of emotional response to interior color on restaurant entry decision (2018, background): “…visual impression of the retail environment can evoke the customer’s image of the brand, communicate merchandise opportunities (Kerfoot et al., 2003; Quartier et al., 2009; Ebster and Garaus, 2011), and impulse buying behavior (Law et al., 2012; Mehta and Chugan, 2013; Hussain and Mashar, 2015).”