In-store music and aroma influences on shopper behavior and satisfaction

By Michael Morrison, Sarah Gan, Chris Dubelaar, Harmen Oppewal. 2011

378 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/0d1c52deb91ac768ab640ac185ed6eb75463b67c

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Citations in the corpus

Personality, satisfaction, image, ambience, and loyalty: Testing their relationships in the hotel industry (2014, background): “Ambience as a part of the serviscape that is sensorial in nature includes light, sound, smell, décor, and air quality—factors that influence customer behaviors such as time and money spent at a specific lodging location/on a specific lodging brand (Morrison et al., 2011) and desire to stay (Wakefiel”
Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies (2020, background): “In light of different frameworks (e.g., Chebat and Michon 2003; Morrison et al. 2011), the findings provide a first empirical consolidation of the observed causalities and suggest studying mood and evaluation responses as a space in which ambient scent is positioned.”
Pleasure, Arousal, Dominance: Mehrabian and Russell revisited (2014, methodology): “In the last four decades, pleasure, arousal and to a lesser extent dominance have been used and are still used by numerous researchers in the field of environmental psychology (Bellizi et al. 1983; Bradley et al. 1992; Baker et al. 1992; Donovan et al. 1994; Dubé et al. 1995; Berleant 1997; Floyd 19”
Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color (2017, neutral): “It further suggests that prior research using female-only samples (Morrison et al. 2011) may have experienced inflated effects for this particular relationship.”
It is all in the mix: The interactive effect of music tempo and mode on in-store sales (2012, background): “Considerable research in the field of atmospherics has examined the effects of high level, global properties of music including music versus no-music comparisons (Park and Young 1986), background versus foreground conditions (Yalch and Spangenberg 1993; Morrison et al. 2011), and comparisons of the ”
The role of natural soundscape in nature-based tourism experience: an extension of the stimulus–organism–response model (2020, methodology): “Under the stimuli of in-store music and aroma, approach behaviour induced by emotion pleasure significantly enhance the overall satisfaction of shopping experience, which in turn affect repurchase behaviour of shoppers (Morrison et al., 2011).”
Store Atmospherics: A Multisensory Perspective (2014, background): “Morrison, Gan, Dubelaar, and Oppewal (2011) assessed the effects of varying multisensory atmospher-ics in a retail store in major city in Australia, including music played at a low versus high volumes and the presence or absence of a vanilla scent.”
The effects of scent on consumer behaviour (2016, background): “Several studies claim that scent-induced behaviours are mediated by affect (Baron, 1997; Fiore et al., 2000; Morrison et al., 2011; Vinitzky and Mazursky, 2011).”
The effect of digital signage on shoppers' behavior: The role of the evoked experience (2014, background): “This prediction is consistent with existing research on the effects of pleasant incidental (i.e., atmospheric) stimuli (e.g., background music, scent, lighting) on consumers’ affect-mediated attitudes during a shopping trip (e.g., Bosmans, 2006; Demoulin, 2011; Morrison et al., 2011).”