Construal-Level Effects on Preference Stability, Preference-Behavior Correspondence, and the Suppression of Competing Brands

By Frank Kardes, Maria L. Cronley, John Kim. 2006

132 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/29f4768211ff0b067ee99f17b48f7303fdf151ac

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Citations in the corpus

Is There a Substitute for Direct Experience? Comparing Consumers’ Preferences after Direct and Indirect Product Experiences (2007, methodology): “Finally, previous research on the consistency between attitudes and behavior (e.g., Kardes et al. 2006; Regan and Fazio 1977; Smith and Swinyard 1983) shows that individuals who form attitudes on the basis of direct experience exhibit greater attitude-behavior consistency than those who form…”
Carryover Effects of Self-Control on Decision Making: A Construal-Level Perspective (2011, background): “For example, lower construal levels have been shown to help in contexts that involve identifying missing information (Deval et al. 2010) and to increase attitude stability (Kardes, Cronley, and Kim 2006).”
When does negative brand publicity hurt? The moderating influence of analytic versus holistic thinking (2008, background): “…decreases were found for brand attitude t(105)=2.20, pb .05, high quality t(105)=2.19, pb .05, and prestige t(105)=2.19, pb .05; under a high cognitive load, similar decreases were registered for brand attitude t(105)=2.19, pb .05, high quality t(105)=2.30, pb .05, and prestige t(105)=2.25, pb .05.”
Construing Consumer Decision Making (2007, unknown): “Kruger and Evans (2004) demonstrated that putting future tasks into subtasks reduces the planning fallacy, or the chronic underestimation of the time to complete a task.”
Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit (2008, unknown): “Studies of psychological distance as a determinant of construal level have found that differences in construal level lead to differences in the ways that individuals make judgments and decisions about psychologically distant versus near events (Fujita, Henderson, Eng, Trope, & Liberman, 2006; Karde”