Is There a Substitute for Direct Experience? Comparing Consumers’ Preferences after Direct and Indirect Product Experiences
By Rebecca W. Hamilton, D. Thompson. 2007
238 citations recorded by the source corpus.
Subfields: Applied Psychology, Marketing
View Paper: https://www.semanticscholar.org/paper/de1c6421372a822beb3164e06d94aa34e919702c
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Applied Psychology
- David T. Neal
- Wendy Wood
- J. Labrecque
- N. Harrington
- Claudia Townsend
- Ching-Hsuan Yeh
- Hsien-Ta Li
- Yi-Shun Wang
In Marketing
- David T. Neal
- J. Labrecque
- Claudia Townsend
- Gabriel E. Gonzales
- Yi-Shun Wang
- Wendy Wood
- Barbara E. Kahn
- K. Winterich
Citations in the corpus
- When Mental Simulation Hinders Behavior: The Effects of Process-Oriented Thinking on Decision Difficulty and Performance (2009, unknown): “…example, process-oriented thinking increases the consistency of preferences across indirect experiences (e.g., reading product descriptions) and direct product experiences (e.g., product trial; Hamilton and Thompson 2007) and when imagining events in the distant and near future (Zhao et al. 2007).”
- Language Abstraction in Word of Mouth (2010, unknown): “Differences in persuasiveness of concrete and abstract information are well documented in marketing (Aggarwal & Law, 2005; Corfman, 1991; Hamilton & Thompson, 2007; Keller & Block, 1997; Kim & Meyers-Levy, 2007; Kim, Rao, & Lee, 2007; Lee & Ariely, 2006; Lee, Keller & Sternthal, 2010; Mackenzie,…”
- Habit slips: when consumers unintentionally resist new products (2017, background): “Similarly, consumers may fail to act on product preferences that were formed from indirect experience, given that initially abstract product construals may shift with direct experience and the concrete experience of challenges involved in actual use of the product (Hamilton and Thompson 2007).”
- The "visual preference heuristic": The influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload (2014, background): “Here feasibility becomes more important than desirability (Hamilton and Thompson 2007).”
- Knowing What It Makes: How Product Transformation Salience Increases Recycling (2019, background): “…sustainable behavior (Ryoo, Hyun, and Sung 2017; White, MacDonnell, and Dahl 2011), we demonstrate that product transformation messaging does not alter construal level, temporal distance, or tangibility (Hamilton and Thompson 2007; McDougall and Snetsinger 1990; Vallacher and Wegner 1989).”
- The effect of information presentation modes on tourists’ responses in Internet marketing: the moderating role of emotions (2017, background): “Consumers’ direct product experiences are a better determinant of product preferences than indirect experiences derived from visual and verbal messages (Hamilton & Thompson, 2007).”