The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation

By C. Fombrun, Naomi A. Gardberg, J. M. Sever. 2000

1,468 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/28bc65d1a7fbb1382d464cdf59aabc2fb97e807c

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In Strategy and Management

Citations in the corpus

Employees' awareness of their impact on corporate reputation (2011, background): “Several authors claimed that corporate reputation is based on the firm's actions and how these are communicated to, and among, its stakeholders (Dowling, 1994), with Fombrun et al. (2000) clarifying that the greatest reputation leverage can be achieved through employees.”
Comparing Corporate Reputations: League Tables, Quotients, Benchmarks, or Case Studies? (2002, background): “Fombrun et al. (2000) draw attention to existing surveys that provide league tables of reputational attributes.”
Effects of Reputation, Relational Satisfaction, and Customer–Company Identification on Positive Word-of-Mouth Intentions (2009, methodology): “The Harris–Fombrun Reputation Quotient (Fombrun et al., 2000) was used to measure company reputation held by customers.”
The Effects of Corporate Social Responsibility on Customer Loyalty: The Mediating Effect of Reputation in Cooperative Banks Versus Commercial Banks in the Basque Country (2017, background): “CR is a stable aggregate perceptual representation of organizational past actions and future prospects in the mind of stakeholders (Fombrun et al. 2000).”
The Impact of Corporate Reputation and Reputation Damaging Events on Financial Performance: Empirical Evidence from the Literature (2015, methodology): “Based on a paper-and-pencil questionnaire for a French 7 This measure includes the six determinants of reputation by Fombrun et al. (2000), but with explicit focus on the customers’ perspective, thereby distinguishing between “competence” (cognitive component) and “likeability” (affective…”
The impact of leadership style and employee empowerment on perceived organizational reputation (2013, methodology): “The measure of perceived organizational reputation by employees was adopted from the Harris-Fombrun Corporate Reputation Quotient (Fombrun et al., 2000; Fombrun and van Riel, 2004), which, to date, has been proved as “a valid, reliable, and robust tool for measuring corporate reputation” (Gardberg…”
Implications of Stealing Thunder for the Impact of Expressing Emotions in Organizational Crisis Communication (2013, methodology): “In addition, it would also be useful to replicate these results by using existing organizations, making it possible to take the multidimensionality of the reputation construct into account (Fombrun et al., 2000).”