Employees' awareness of their impact on corporate reputation

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Linking corporate social responsibility to corporate reputation: A study on understanding behavioral consequences (2012, background): “, 2011), satisfaction (Chun and Davies, 2006), and affective commitment (Helm, 2011); or investor outcomes such as behavioral intentions (Caruana et al.”
The Importance of Source and Credibility Perception in Times of Crisis: Crisis Communication in a Socially Mediated Era (2015, background): “Therefore, organizations, themselves, are no longer the sole online source for the formation of public perceptions, because employees can equally influence online discussions about the organization (Helm, 2011; van Zoonen, van der Meer, & Verhoeven, 2014).”
Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors (2016, methodology): “(1997), who recommend using a directmeasure to assess actual and ideal brand self-congruity (ABSC and IBSC); for each construct, we chose five items as developed by Hohenstein (2008) for an employment context.”
Corporate environmental responsibility, employer reputation and employee commitment: an empirical study in developed and emerging economies (2014, background): “Moreover, it increases their job satisfaction (Helm 2011) and reduces their tendency to leave the firm since that would deteriorate their self-image (Mignonac, Herbach and Guerrero 2006).”