Psychological Distance and the Dual Role of Price

By Torsten Bornemann, Christian Homburg. 2011

190 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/e2c2edbc55d3d4aa846877b654bb67e5c5363651

Citations in the corpus

• Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers’ Perceived Price Fairness (2016, unknown): “Bornemann and Homburg (2011) 2.”