What drives consumers to spread electronic word of mouth in online consumer-opinion platforms

By Christy M. K. Cheung, Matthew K. O. Lee. Decision Support Systems, 2012

1,049 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/239e2f08b3b0c05c58b646166d4c3a34542a963e

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Citations in the corpus

The value of online surveys: a look back and a look ahead (2018, background): “The literature on this topic is quite extensive, on such aspects as these: why people post customer reviews (Cheng and Lee, 2012), the helpfulness and use of reviews (Singh et al.”
The Impact of Electronic Word-of-Mouth on Customer Satisfaction (2019, background): “Cheung and Lee (2012) Egotism (to increase one ’ s own welfare: reputation; reciprocity), collectivism (to increase the welfare of a group: sense of belonging), altruism (to increase the welfare of others: enjoyment of helping), and principlism (to uphold some moral principle: moral obligation),…”
Antecedents of travellers' electronic word-of-mouth communication (2013, background): “…research contexts, such as participation behaviour in online travel communities (Wang & Fesenmaier, 2004), online consumer-opinion platforms (Cheung & Lee, 2012), virtual worlds (Eisenbeiss, Blechschmidt, Backhaus, & Freund, 2012), writing online comments (Hennig-Thurau et al., 2004),…”
Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender (2017, neutral): “…the consequences of eWOM on product performance (Chevalier & Mayzlin, 2006), consumer speci ﬁ c characteristics such as attitude and loyalty (Gruen, Osmonbekov, & Czaplewski, 2006), and motivations of consumers to participate in eWOM activities (Cheung & Lee, 2012; Hennig-Thurau et al., 2004).”
The effect of electronic word of mouth communication on purchase intention and brand image: An applicant smartphone brands in North Cyprus (2019, background): “This facilitates a fertile ground for eWOM communication through various virtual platforms on the internet, which enables consumers to share and recommend their opinions about services and products (Cheung & Lee, 2012; Cheung & Thadani, 2012).”
‘Instafamous’ – credibility and self-presentation of micro-celebrities on social media (2019, background): “Electronic word-of-mouth (eWOM) has extended traditional types of communication (Cheung & Lee, 2012).”
eWOM: Extant Research Review and Future Research Avenues (2016, background): “Based on psychology literature, Cheung and Lee (2012) identify four perspectives, which explain why consumers spread eWOM in online opinion platforms: • Egoism—”