Assisting consumers in detecting fake reviews: The role of identity information disclosure and consensus

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Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands (2019, background): “The academic literature has analyzed deception in marketing communication (Chaouachi and Rached 2012; Craig et al. 2012; Darke and Ritchie 2007; Munzel 2016; Nelson and Park 2015; Pan and Chiou 2011), but not the particular relationship between fake news and consumers' attitudes toward an adjacent…”
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis (2020, background): “Previous research found that credibility plays an important role for valuation of eWOM message (Alalwan et al., 2017; Chang and Wu, 2014; Munzel, 2016; Teng et al., 2017; Ukpabi and Karjaluoto, 2018; Yan et al., 2018).”
The Impact of Electronic Word-of-Mouth on Customer Satisfaction (2019, background): “Prior research has shown that consumers do not deem all eWOM to be credible and have identi ﬁ ed several cues that help to detect fake reviews (Munzel, 2016).”