Consumer brand relationships: an investigation of two alternative models

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Review of the theoretical underpinnings of loyalty programs (2011, background): “Research in consumer psychology ties habit to behavioral outcomes (e.g., loyalty [Labroo & Nielsen, 2010], purchase probability [Breivik & Thorbjørnsen, 2008]), indirectly to product preference (Murray & Häubl, 2007), and to diminished search for alternatives (Verplanken & Wood, 2006).”
Social Identity Perspective on Brand loyalty (2012, background): “One important stream of research on customer–brand relationship is delineating the path to brand loyalty (Breivik and Thorbjørnsen, 2008; Escalas and Bettman, 2003; Fournier, 1998; Rindfleisch et al., 2009).”
Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships (2014, background): “The fruitful theoretical background of a brand relationship perspective provides researchers with abundant opportunities to explore and examine bonds between consumers and brands along with roles that brands play in consumers’ daily lives (Breivik & Thorbjørnsen, 2008).”
Why brands should fear fearful consumers: How attachment style predicts retaliation (2012, methodology): “The metaphor of consumer relationships as ‘similar’ to interpersonal relationships has certainly proved useful in prior marketing research (Breivik & Thorbjornsen, 2008; Fournier, 1998).”