The Influence of Positive Mood on Brand Extension Evaluations

By M. Barone, Paul W. Miniard, Jean B. Romeo. 2000

303 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/1048fdc5f3eb54ca623d2bd5359eb92ccd2ce6e8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

In Marketing

In Organizational Behavior and Human Resource Management

Citations in the corpus

Categorization theory and research in consumer psychology: category representation and category-based inference (2008, background): “When consumers were in a positive mood (rela tive to a negative mood), and when they received information about a new category member (brand extension), they were more likely to transfer positive evaluations from the category (parent brand) to the new category member (brand extension), even if the ”
Consumer attitude toward brand extensions : An Integrative Model and Research Propositions (2003, background): “perceptions for moderately far extensions ( Barone, Miniard & Romeo, 2000 ).”
The Many Shades of Rose-Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions (2010, background): “…(Gorn, Goldberg, and Basu 1993) to advertisements (Gardner and Wilhelm 1987; Goldberg and Gorn 1987; Murry and Dacin 1996), political candidates (Isbell and Wyer 1999), consumption decisions (Pham 1998), and evaluations of brand extensions (Barone, Miniard, and Romeo 2000; Yeung and Wyer 2005).”
Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit (2008, unknown): “To date, researchers have identified several factors that affect how consumers judge perceived fit, including cultural differences in styles of thinking (Monga & John, 2007; Ng & Houston, 2006) and situational differences in mood (Barone & Miniard, 2002; Barone et al., 2000 ).”
Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained (2013, background): “Ratneshawar et al. (2001) also demonstrate that when a health goal was salient, participants considered a granola bar to be closer to fruit yogurt than to a candy bar.”
An Influence of Positive Affect on Decision Making in Complex Situations: Theoretical Issues With Practical Implications (2001, background): “For example, growing evidence indicates that positive affect influences how material is categorized and thought about, what is seen as related to what, and so forth (e.g., Barone et al., 2000; Isen, 2000; Isen & Daubman, 1984; Isen et al., 1992; Lee & Sternthal, 1999).”
Purchase and Consumption Habits: Not Necessarily What You Intend (2007, background): “Building on Belk’s ideas, researchers have examined how consumers’ perceptions, evaluations, and brand choices are influenced by situational variables such as colors and displays (e.g., Babin, Hardesty, & Suter, 2003), reference group influences (e.g., Childers & Rao, 1992), gift shopping (e.g., Woo”