Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained

By Keisha M. Cutright, James R. Bettman, Gavan J. Fitzsimons. 2013

108 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/a5ea1805af2369bcfd2cab73e8c7c0a635a26ae7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Juliano Laran
2. Kristina M. Durante

In Marketing

1. Juliano Laran
2. Kristina M. Durante

In Social Psychology

1. Juliano Laran
2. Kristina M. Durante

Citations in the corpus

• The Effect of Stress on Consumer Saving and Spending (2016, background): “To assess current perceived control (Cutright, Bettman, and Fitzsimons 2013), we asked participants to indicate, on nine-point scales (1 = “definitely disagree,” and 9 = “definitely agree”), how much they agreed with the following statements: (1) “Right now, things are out of my control,” (2)…”