Keisha M. Cutright
Marketing · 2012–2014
A researcher in the Science corpus: 3 papers; trusts 19 researchers and is trusted by 10 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 28 citations into it; #1,219 of 6,289 by trust here, #2,901 by citations
- Sociology and Political Science — 28 citations into it
- Social Psychology — 27 citations into it; #3,239 of 15,694 by trust here, #7,393 by citations
- Cognitive Neuroscience — 9 citations into it
- Organizational Behavior and Human Resource Management — 9 citations into it
- Experimental and Cognitive Psychology — 8 citations into it
- General Decision Sciences — 6 citations into it
- Health — 5 citations into it
Whom Keisha M. Cutright trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Aaron C. Kay
- Rohini Ahluwalia
- R. W. White
- Leilei Gao
- L. Clark
- Danielle Gaucher
- Jennifer Whitson
- Kristin Laurin
- Ran Kivetz
- Megan M. Thompson
Who trusts Keisha M. Cutright overall
- Tatiana Fajardo
- Kristina M. Durante
- Daniele Mathras
- Jiao Zhang
- Juliano Laran
- M. Luce
- Michael Tsiros
- N. Mandel
- Adam B. Cohen
- Kimin Eom
Papers from Keisha M. Cutright's perspective
Ordered by how strongly the researchers Keisha M. Cutright trusts endorse each paper. Same corpus, a different order for every researcher.
- The psychology of interpersonal relations
- Motivation reconsidered: the concept of competence.
- On the belief in God : Towards an understanding of the emotional substrates of compensatory control
- Establishing a causal chain: why experiments are often more effective than mediational analyses in examining psychological processes. (Journal of Personality and Social Psychology)
- The “Shaken Self”: Product Choices as a Means of Restoring Self‐View Confidence
- Building a practically useful theory of goal setting and task motivation. A 35-year odyssey. (American Psychologist)
- The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs
- The Influence of Positive Mood on Brand Extension Evaluations
- How Far Can a Brand Stretch? Understanding the Role of Self-Construal
- The Effort Heuristic
Their papers
- Doing it the hard way: How low control drives preferences for high-effort products and services (2014) — 132 citations
- The Beauty of Boundaries: When and Why We Seek Structure in Consumption (2012) — 245 citations
- Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained (2013) — 108 citations