The Construction of Preference: When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices

By N. Mandel, Eric J. Johnson. 2006

564 citations recorded by the source corpus.

Subfields: Communication, Information Systems, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/082a35832aa0801b09b551d33668a74bb3dda097

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Citations in the corpus

The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands (2011, background): “…specific brand-related stimuli, such as brand-identifying colors (Belizzi and Hite, 1992; Gorn et al., 1997; Meyers-Levy and Peracchio 1995), shapes, typefaces, background design elements (Mandel and Johnson, 2002), slogans, mascots, and brand characters (Keller, 1987); Brakus et al., 2009).”
The interactive effects of colors and products on perceptions of brand logo appropriateness (2006, background): “Similarly, Mandel and Johnson (2002) demonstrate that background colors and images on a website could act as primes influencing attribute importance and product choice.”
Experiential Attributes and Consumer Judgments (2008, unknown): “, 2003), and as part of the judgment context, for example, as backgrounds on websites (Mandel and Johnson, 2002) and in shopping environments (Spies et al.”
Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2014, unknown): “Online interfaces can facilitate people’s flow states (Novak, Hoffman, and Yung 2000), enhance firms’ perceptions (Bart et al. 2005), and shape choice processes (Mandel and Johnson 2002).”
Strangers on a Plane: Context-Dependent Willingness to Divulge Sensitive Information (2011, unknown): “This hypothesis builds on previous research showing that the look of a Web site can influence consumers' product preferences and purchase decisions (Mandel and Johnson 2002).”
Beyond nudges: Tools of a choice architecture (2012, unknown): “Additional situational changes, such as changing the wallpaper used on a web site (Mandel and Johnson 2002), the social setting of the decision (Milch et al. 2009), the information process or mode used for making the decision (Weber and Lindemann 2007), the framing of the outcomes (Tversky and…”
Personality determinants of online shopping : Explaining online purchase intentions using a hierarchical approach (2007, background): “…2005), demographics and lifestyle analysis (c.f., Sorce et al., 2005; Alreck and Settle, 2002; Swaminathan, 2003), and online merchandising effects such as product recommendations and shopping lists (c.f., Senecal et al., 2005; McKinney, 2004; Mandel and Johnson, 2002; Wind and Rangaswamy, 1999).”
Normative influences on thoughtful online participation (2011, unknown): “One exception, although it involves priming the salience of product attributes rather than norms, is a study by Mandel and Johnson that showed that visual elements in the background of a web page could focus the user’s attention on particular product characteristics during online shopping [24].”
Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference (2016, methodology): “Experiment 1 used an information search task to provide an initial test of our proposition that anthropomorphism enhances consumers’ reliance on the appearance attributes of a product (Jacoby 1977; Mandel and Johnson 2002).”
Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions (2007, unknown): “Similarly, Mandel and Johnson (2002) found that the effect of prime (quality vs. money) on product preference was mediated by browsing behavior (in terms of looking time).”