Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference

By E. Wan, R. Chen, Liyin Jin. 2016

133 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/5aabfc22a1bb6591773f28fc0f17494d35083341