Marketing in Computer-Mediated Environments: Research Synthesis and New Directions

By M. Yadav, Paul A. Pavlou. 2014

440 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d2f6dddabd6f8bca1098dd10e7946d0fcd5032cf

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Citations in the corpus

A Meta-Analysis of Electronic Word-of-Mouth Elasticity (2015, background): “——— and Paul A. Pavlou (2014), “Marketing in ComputerMediated Environments: Research Synthesis and New Directions,” Journal of Marketing, 78 (January), 20–40.”
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016, background): “Our hope is that we do not repeat some of the patterns that led to an extant body of research that we and others (e.g., Yadav and Pavlou 2014) believe is overly fragmented and, in parts, at risk of rapid obsolescence.”
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets ☆ (2017, background): “…effective socialmedia strategy development, we build on the traditional communication model (Duncan and Moriarty, 1998; Shannon and Weaver, 1949; Yadav and Pavlou, 2014) by incorporating the role of networks of friends and associates and addressing how customers process and respond to the…”
Frontline Service Technology infusion: conceptual archetypes and future research directions (2019, background): “Not only can they help organize existing and future literature, they may also be helpful for managers to deliberate how technology may be integrated in various service settings (Rafaeli et al. , 2017; Yadav and Pavlou, 2014)[3].”
Evaluating Facebook brand content popularity for service versus goods offerings (2017, methodology): “We build on the traditional communication model (Duncan &Moriarty, 1998; Shannon &Weaver, 1949; Yadav & Pavlou, 2014) to understand how consumers process and respond to social media brand posts and rely on WOM psychological motivation theory to argue that saliency of motivations to transmit content…”
The influence of flow experience in the augmented reality context on psychological ownership (2021, background): “AR is considered as a novel marketing communication tool and this technology is a significant research subject in the human–computer interaction and computer vision areas (Javornik 2016; Yadav and Pavlou 2014).”
The digitalization of retailing: an exploratory framework (2016, background): “n Digitalization has begun to transform several forms of communication in the retailer-consumer interface (Grewal et al ., 2013; Yadav and Pavlou, 2014); examples range from loyalty programmes (Coll, 2013) to digital coupons (Hyunjoo and Young, 2015). a l However, it is not only the direct…”
‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications (2016, background): “While AR represents a novel marketing communication tool, and thus a new challenge in the marketing ﬁ eld (Yadav & Pavlou, 2014), this technology has a solid tradition as a research topic in the areas of computer vision and human – computer interaction (HCI) and this paper partially relies on the…”