Liyin Jin

Marketing · 2014–2016

A researcher in the Science corpus: 2 papers; trusts 10 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 29 citations into it
• Sociology and Political Science — 26 citations into it
• Cognitive Neuroscience — 16 citations into it
• Safety Research — 5 citations into it

Whom Liyin Jin trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Roland Bénabou
2. Jean Tirole
3. Jonah A. Berger
4. Stephen A. Spiller
5. N. Mandel
6. Sara Kim
7. Rajneesh Suri

Papers from Liyin Jin's perspective

Ordered by how strongly the researchers Liyin Jin trusts endorse each paper. Same corpus, a different order for every researcher.

1. Maxims or myths of beauty? A meta-analytic and theoretical review. (Psychological bulletin)
2. When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings
3. The Effects of Time Constraints on Consumers' Judgments of Prices and Products
4. Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception
5. Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis
6. WHEN WE NEED A HUMAN: MOTIVATIONAL DETERMINANTS OF ANTHROPOMORPHISM
7. It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales
8. Inferences of Competence from Faces Predict Election Outcomes (Science)
9. Incentives and Prosocial Behavior
10. An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior

Their papers

• Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference (2016) — 133 citations
• When Giving Money Does Not Work: The Differential Effects of Monetary Versus In-Kind Rewards in Referral Reward Programs (2014) — 134 citations