Engagement-Based Loyalty: The Effects of Social Media Engagement on Customer Loyalty in the Travel Industry

By Marloes van Asperen, P. de Rooij, Corné Dijkmans. 2018

120 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ef4bf7c545e8370fc89dc4fa438c124ef53acc47