J. Kapferer

Marketing · 2003–2018

A researcher in the Science corpus: 5 papers; trusts 5 researchers and is trusted by 4 researchers here, as inferred from the citation graph.

Subfields

Whom J. Kapferer trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Wilfred Amaldoss

Who trusts J. Kapferer overall

  1. Justin Paul
  2. Xia Liu
  3. Hannele Kauppinen-Räisänen
  4. Cesare Amatulli

Papers from J. Kapferer's perspective

Ordered by how strongly the researchers J. Kapferer trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
  2. How perceived brand globalness creates brand value
  3. Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects
  4. Signaling Status with Luxury Goods: The Role of Brand Prominence
  5. The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies
  6. The Effects of Item Parceling on Goodness-of-Fit and Parameter Estimate Bias in Structural Equation Modeling
  7. Consumers' Need for Uniqueness: Scale Development and Validation
  8. Collaborating to Compete
  9. The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons
  10. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Their papers