The impact of brand penetration and awareness on luxury brand desirability

By J. Kapferer, P. Valette-Florence. 2018

120 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5a06877b369f385267c51b0e8eaca0b8d3c40efa