Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media

By Jan H. Kietzmann, Kristopher Hermkens, Ian Paul McCarthy, Bruno Silvestre. 2011

4,864 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/6337818df991c1d5c6e01074352535ae32439deb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

In Sociology and Political Science

In Strategy and Management

Citations in the corpus

Social Media for Socially Responsible Firms: Analysis of Fortune 500’s Twitter Profiles and their CSR/CSIR Ratings (2013, background): “, advertising) (Kietzmann et al. 2011).”
Sharing of fake news on social media: Application of the honeycomb framework and the third-person effect hypothesis (2020, positive): “Developed by Kietzmann et al. (2011), the framework covers seven social media building blocks: identity, conversations, sharing, presence, relationships, reputation and groups (Table 1).”
Social media? It's serious! Understanding the dark side of social media (2018, background): “know about their presence, (iv) form relationships, (v) know the reputation of others, (vi) form groups, and (vii) ultimately reveal their identity (Kietzmann et al., 2011).”
Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth (2019, neutral): “In contrast to Facebook, which consumers use for relationships, or LinkedIn which is used to build a professional identity, Twitter is more about debate and conversations (Kietzmann et al. 2011).”
The effect of social networking sites and absorptive capacity on SMES’ innovation performance (2016, background): “Enterprises use SNSs to generate, modify, share, and discuss internet content with global customers (Kietzmann et al. 2011).”
Setting the future of digital and social media marketing research: Perspectives and research propositions (2020, background): “Significant challenges exist for organisations developing their social media strategy and plans within a new reality of increased power in the hands of consumers and greater awareness of cultural and societal norms (Kietzmann et al., 2011).”
Online engagement factors on Facebook brand pages (2013, background): “In this new marketing era, the terms engagement and participation became the central construct used to describe the nature of participants’ specific interactions and/or interactive experiences (Brodie et al. 2011; Kietzmann et al. 2011).”
Athlete branding via social media: examining the factors influencing consumer engagement on Instagram (2020, background): “The strength of these relationships may beinfluencedbyhowathletespresenttheirsocialmediacontenttoconsumers(cf.,Kietzmann et al., 2011).”
Addictive Features of Social Media/Messenger Platforms and Freemium Games against the Background of Psychological and Economic Theories (2019, background): “[111] is mentioned, because it represents one of the first models to systematically analyze the diverse building blocks of social media.”
Style in the Age of Instagram: Predicting Success within the Fashion Industry using Social Media (2015, background): “Social media and mobile image-sharing platforms, Instagram in particular, are revolutionizing the fashion industry world-wide, as interest toward new trends, designers, and products increasingly unfolds online [25, 7, 26].”
Students’ Wellbeing, Fear of Missing out, and Social Media Engagement for Leisure in Higher Education Learning Environments (2016, positive): “Social media employ mobile and web-based technologies to create connectivity, active collaboration, and sharing of knowledge and ideas among users (Kietzmann et al. 2011).”