Byron Sharp

2000–2004

A researcher in the Science corpus: 5 papers; trusts 0 researchers and is trusted by 5 researchers here, as inferred from the citation graph.

Who trusts Byron Sharp overall

1. Jenni Romaniuk
2. Diana Ingenhoff
3. Giaime Berti
4. N. Jung

Papers from Byron Sharp's perspective

Ordered by how strongly the researchers Byron Sharp trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Dirichlet: A comprehensive model of buying behaviour
2. Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication
3. The magical number seven plus or minus two: some limits on our capacity for processing information.
4. Conceptualizing and measuring brand salience
5. When Are Stockpiled Products Consumed Faster? A Convenience–Salience Framework of Postpurchase Consumption Incidence and Quantity
6. Revenue Premium as an Outcome Measure of Brand Equity
7. Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is
8. Mindful Attention Prevents Mindless Impulses
9. Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence
10. Tempt me just a little bit more: the effect of prior food temptation actionability on goal activation and consumption

Their papers

• Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication (2000) — 686 citations
• Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation (2004) — 74 citations
• Conceptualizing and measuring brand salience (2004) — 222 citations
• Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns (2002) — 152 citations
• What is Differentiation and How Does it Work ? (2001) — 167 citations