Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation

By Jenni Romaniuk, Byron Sharp, Samantha Paech, Carl Driesener. 2004

74 citations recorded by the source corpus.

Subfields: General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/1f60f099e3e67587caadd4981f6ce1d188d1af0a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In General Decision Sciences

1. S. Jang

In Marketing

1. S. Jang
2. J. Yuan
3. Heesup Han
4. Jinde Jiang
5. Sunghyup Sean Hyun
6. Kisang Ryu
7. Ivyanno U. Canny
8. Choong‐Ki Lee

Citations in the corpus

• The Effects of Quality and Satisfaction on Awareness and Behavioral Intentions: Exploring the Role of a Wine Festival (2008, background): “Awareness measures are used extensively to check marketing and advertising effectiveness (Romaniuk et al. 2004).”