J. Wolburg

Journal of Advertising Research · 2001–2006

A researcher in the Science corpus: 3 papers; trusts 0 researchers and is trusted by 5 researchers here, as inferred from the citation graph.

Whom J. Wolburg trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. C. Pechmann

Who trusts J. Wolburg overall

  1. Seounmi Youn
  2. P. Sol Hart
  3. A. Amar
  4. Sahara Byrne
  5. J. Eastman
  6. Yanni Ma
  7. Xiaoni Zhang
  8. P. Sullivan
  9. Saleem Alhabash

Papers from J. Wolburg's perspective

Ordered by how strongly the researchers J. Wolburg trusts endorse each paper. Same corpus, a different order for every researcher.

  1. What to Convey in Antismoking Advertisements for Adolescents: The use of Protection Motivation Theory to Identify Effective Message Themes
  2. Effects of short‐term cosmetic versus long‐term health fear appeals in anti‐smoking advertisements on the smoking behaviour of adolescents
  3. Prediction and Intervention in Health-Related Behavior: A Meta-Analytic Review of Protection Motivation Theory
  4. The pleasures and pains of distinct self-construals: the role of interdependence in regulatory focus. (Journal of Personality and Social Psychology)
  5. Visual and Auditory Message Framing Effects on Tobacco Smoking1
  6. Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion
  7. Motivation by positive or negative role models: regulatory focus determines who will best inspire us. (Journal of Personality and Social Psychology)
  8. Regulatory fit and resisting temptation during goal pursuit.
  9. Understanding Regulatory Fit
  10. Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion. (Journal of Personality and Social Psychology)

Their papers