Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion

By C. Pechmann, L. Levine, S. Loughlin, F. Leslie. 2005

340 citations recorded by the source corpus.

Subfields: Clinical Psychology, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/2592a94257e7c84096d967b152c4f0044d5405c2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Clinical Psychology

1. Marsha L. Richins
2. G. Moschis
3. Soyeon Ahn
4. Qian Huang
5. Wei Peng
6. E. V. van Reijmersdal

In Literature and Literary Theory

1. E. V. van Reijmersdal
2. Moniek Buijzen
3. L. Owen
4. G. Moschis
5. C. Pechmann
6. Marsha L. Richins
7. Guangzhi Zhao
8. Esther Rozendaal

In Marketing

1. E. V. van Reijmersdal
2. Moniek Buijzen
3. L. Owen
4. Marsha L. Richins
5. G. Moschis
6. Soyeon Ahn
7. Qian Huang
8. Wei Peng

Citations in the corpus

• When media become the mirror: a meta-analysis on media and body image (2020, result): “This contrast between media contents with distinct purposes also underlines the findings of previous studies that audiences’ perception toward the same advertisement could be altered by media context (e.g., Pechmann et al., 2005; Puccinelli, Wilcox, & Grewal, 2015).”
• Materialism, Transformation Expectations, and Spending: Implications for Credit Use (2011, background): “It is well known that youth are highly sensitive and vulnerable to the consumption symbolism in advertising that promises these transformations (Pechmann et al. 2005).”
• Life course perspectives on consumer behavior (2007, background): “Several contemporary issues of interest to policymakers, such as the role of mass media in the development of antisocial behaviors––cigarette smoking and alcohol abuse in particular ( Pechman et al. 2005 )––could be studied using the life course approach.”
• Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content (2010, positive): “In combination with a high degree of self-consciousness and social anxiety, this may result in a greater susceptibility to consumer symbolism, such as brand-related social status, image, and physical attractiveness (Pechmann et al., 2005).”
• The Impact of Regulatory Focus on Adolescents’ Response to Antismoking Advertising Campaigns (2007, background): “Much research on adolescence has focused on it being a tumultuous period characterized by heightened negative affect and anxiety (Pechmann et al. 2005), which implies that prevention concerns may be paramount.”
• Management and Prevention Strategies for Non-communicable Diseases (NCDs) and Their Risk Factors (2020, background): “After that stage of life, young people in the adolescence stage can acquire new and harmful habits, such as smoking and drinking alcohol, which can significantly contribute to NCD risk (20, 21).”