What to Convey in Antismoking Advertisements for Adolescents: The use of Protection Motivation Theory to Identify Effective Message Themes

By C. Pechmann, Guangzhi Zhao, M. Goldberg, E. Reibling. 2003

516 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Physiology

View Paper: https://www.semanticscholar.org/paper/058be091b7d57c12e58255588b603bc0604e5fb0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Tom L. Roberts Jr.
2. Clay Posey
3. Paul Benjamin Lowry
4. Huigang Liang
5. Yajiong Xue
6. John D'Arcy
7. Richard Tay
8. Ioni Lewis

In Literature and Literary Theory

1. Richard Tay
2. Ioni Lewis
3. Kai R. T. Larsen
4. Younghwa Lee
5. Yeung‐Jo Kim
6. D. Macinnis
7. Katherine M. White
8. Barry Watson

In Physiology

1. Kai R. T. Larsen
2. Huigang Liang
3. Younghwa Lee
4. Yajiong Xue
5. Yeung‐Jo Kim
6. Katherine M. White
7. J. Wolburg

Citations in the corpus

• User Awareness of Security Countermeasures and Its Impact on Information Systems Misuse: A Deterrence Approach (2009, methodology): “…for this effect comes from the protection motivation literature (e.g., Rogers 1983), where studies (e.g., MacMath and Prentice-Dunn 2005, Pechmann et al. 2003) found that information containing persuasive messages influence individuals’ threat appraisal process, thereby increasing the…”
• The use of visual warnings in social marketing: The case of tobacco (2011, background): “For instance, Pechmann et al. (2003) identify that normbased appeals were the most effective on teenagers.”
• The Impact of Organizational Commitment on Insiders’ Motivation to Protect Organizational Information Assets (2015, background): “Just as maladaptive rewards influence the threat appraisal process, response costs decrease the likelihood that insiders will perform adaptive responses [74].”
• The role of fear appeals in improving driver safety: A review of the effectiveness of fear-arousing (threat) appeals in road safety advertising. (2007, background): “…be an effective threat appeal alternative, particularly for younger individuals (including younger drivers), is accumulating (Kohn et al., 1982; Lewis et al., 2007a; Pechmann & Knight, 2002; Pechmann et al., 2003; Rotfeld, 1999; Schoenbachler & Whittler, 1996; Wiley, Krisjanous & Hutchings, 2002).”
• A Terror Management Perspective on the Persuasiveness of Fear Appeals (2005, background): “More recently, fear-appeal researchers have favored PMT because of its comprehensive nature (Pechmann et al., 2003), and in some cases researchers have extended PMT to improve its explanatory power (Block & Keller, 1998; Rogers, 1983; Tanner et al., 1991; Witte, 1994; Witte & Allen, 2000).”