Effects of Parent-Extension Similarity and Self Regulatory Focus on Evaluations of Brand Extensions
By Junsang Yeo, Jongwon Park. 2006
134 citations recorded by the source corpus.
Subfields: Applied Psychology, Literature and Literary Theory, Marketing
View Paper: https://www.semanticscholar.org/paper/411732105dc2bc4ebef33cce311052ed441c3e65
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Applied Psychology
- Jason Q. Zhang
- Vanessa M. Patrick
- Henrik Hagtvedt
- Georgiana Craciun
- Jungkeun Kim
- Dongwoo Shin
- Jongwon Park
In Literature and Literary Theory
In Marketing
- Henrik Hagtvedt
- Vanessa M. Patrick
- Jason Q. Zhang
- Georgiana Craciun
- Jungkeun Kim
- Dongwoo Shin
- Jongwon Park
- Kyeongheui Kim
Citations in the corpus
- Art and the Brand: The Role of Visual Art in Enhancing Brand Extendibility (2008, background): “Further, interactive effects of art presence with other influences on perceptions of parentextension similarity, such as for instance self regulatory focus (Yeo & Park, 2006), remain to be examined.”
- Consumer–brand relationship quality: When and how it helps brand extensions (2014, background): “Surprisingly, little is known about motivational factors (see Maoz & Tybout, 2002; Park et al., 2002; Yeo & Park, 2006 for exceptions).”
- When does electronic word-of-mouth matter? A study of consumer product reviews☆ (2010, background): “Numerous prior studies show that different self-regulatory systems can generate biases in consumers' perceptions (e.g., Aaker and Lee, 2001; Chernev, 2004; Kim, 2006; Lee andAaker, 2000, 2004; PhamandAvnet, 2004; Poels andDewitte, 2007; Yeo and Park, 2006).”