Consumer–brand relationship quality: When and how it helps brand extensions

By Kyeongheui Kim, Jongwon Park, Jungkeun Kim. 2014

111 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9daf25d0a040a24493a4ebc79c548edf37306af0