It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness

By Morgan K. Ward, Susan M. Broniarczyk. 2011

184 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/39607fe5b5bb03263f51d7c4c4a9be6e43b1db8f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Lea H Dunn
2. Lauren Grewal
3. A. Rose
4. Nicole Coleman
5. Andrew T. Stephen
6. Liezl-Marié van der Westhuizen
7. Darren W. Dahl
8. E. Arnould

In Social Psychology

1. Andrew T. Stephen
2. Lauren Grewal
3. Lea H Dunn
4. Liezl-Marié van der Westhuizen
5. Darren W. Dahl
6. Nicole Coleman

In Sociology and Political Science

1. Lauren Grewal
2. Nicole Coleman
3. Lea H Dunn
4. Andrew T. Stephen
5. Liezl-Marié van der Westhuizen
6. A. Rose
7. Darren W. Dahl
8. E. Arnould

Citations in the corpus

• When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest (2019, background): “One way that consumers express, maintain, and reinforce their identities is through the products they purchase and consume (Belk 1988; Berger and Ward 2010; Escalas and Bettman 2005; Forehand, Deshpandé, and Reed 2002; Reed 2004; Ward and Broniarczyk 2011).”
• Self-Threat and Product Failure: How Internal Attributions of Blame Affect Consumer Complaining Behavior (2012, methodology): “Following the Bosson, Haymovitz, and Pinel (2003; see also Ward and Broniarczyk 2011) method of coding nonverbal threat behavior, we instructed coders to rate the extent to which the participants’ facial expressions and body language appeared uncomfortable or anxious or exhibited similar emotions…”
• Mutuality (2016, background): “Moreover, this allegedly nonreciprocal aspect of the sharing concept may distinguish it from commodity exchange but only from representations of the gift in consumer research that imply that all gifts impose a dyadic form of reciprocity (Areni et al., 1998; Sherry, 1983; Ward and Broniarczyk, 2011).”
• Brand loyalty: Exploring self-brand connection and brand experience (2018, background): “…of the self, for example, through consumers engaging in charitable behavior (Winterich et al., 2013), positive attitude toward brand advertisements (Westjohn et al., 2012) and the effect on brand relationships (Elbedweighy et al., 2016), as well as identity threats (Ward and Broniarczyk, 2011).”