When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice

By A. Chernev. 2003

227 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/e53ab954fd36d845d250a13efba4dc41d27fdc7e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Ulf Böckenholt
2. Emir Kamenica
3. B. Carlin
4. J. Goodman
5. Dilip Soman
6. John T. Gourville
7. Susan M. Broniarczyk
8. Jill G. Griffin

In General Decision Sciences

1. Ulf Böckenholt
2. J. Goodman
3. A. Chernev
4. B. Carlin
5. Dilip Soman
6. Benjamin Scheibehenne
7. Emir Kamenica
8. Rainer Greifeneder

In Marketing

1. Ulf Böckenholt
2. J. Goodman
3. B. Carlin
4. Dilip Soman
5. Susan M. Broniarczyk
6. A. Chernev
7. Jill G. Griffin
8. Emir Kamenica

Citations in the corpus

• Choice overload: A conceptual review and meta-analysis (2015, background): “Research by Chernev (2003b) examines how preference uncertainty moderates the impact of assortment size on choice overload.”
• Contextual Inference in Markets: On the Informational Content of Product Lines (2008, background): “Dhar(1997), and Chernev (2003).44 Iyengar and Lepper (2000) interpret their result as evidence for the hypothesis that smaller”
• What Moderates the Too-Much-Choice Effect? (2009, background): “Furthermore, the probability that these prior preferences can indeed be matched rises with the number of available options, leading to the opposite, more-is-better effect for decision makers with well-defined prior preferences (Kahn, 1995; Chernev, 2003b; Broniarczyk, Hoyer, & McAllister, 1998).”
• Overchoice and Assortment Type: When and Why Variety Backfires (2005, background): “In fact, when increasing assortment sizes from 4 to 16 (Chernev 2003) or 6 to 30 (Iyengar and Lepper 2000), it is hard to imagine how both mechanisms would not be at work.”
• Variety, Vice, and Virtue: How Assortment Size Influences Option Choice (2009, background): “Similarly, choosing from larger assortments can influence consumers’ postdecision satisfaction with their chosen options, leading to weaker preferences for the items selected and to greater regret (Chernev 2003b; Iyengar and Lepper 2000; Schwartz 2004).”
• The Maximization Paradox : The costs of seeking alternatives (2009, background): “Yet people are less satisfied with outcomes chosen from larger assortments rather than smaller assortments (Chernev, 2003; Iyengar & Lepper, 2000; Lee & Lee, 2004; Schwartz, 2004, 2000).”
• Strategic Price Complexity in Retail Financial Markets (2009, background): “…literature includes Diamond 1971; Salop and Stiglitz 1977; Weitzman 1979; Stiglitz 1979; Reinganum 1979; Braverman 1980; Varian 1980; Braverman and Dixit 1981; Salop and Stiglitz 1982; Burdett and Judd 1983; Carlson and McAfee 1983; Rob 1985; Perloff and Salop 1985; Stiglitz 1987; Stahl 1989;…”
• What Have We Learned about the Effects of the COVID-19 Pandemic on Consumer Behavior? (2021, background): “Therefore, by presenting products in a simple manner without excessive variety, sellers improve their customers’ shopping experience [60], thus facilitating the choice process [64] and further improving satisfaction [65].”
• Decision Difficulty in the Age of Consumer Empowerment (2014, background): “In contrast, consumers who have already articulated an ideal combination of attributes experience less difficulty in choice (Chernev, 2003).”