Subodh Bhat
Marketing · 2001–2015
A researcher in the Science corpus: 2 papers; trusts 3 researchers and is trusted by 1 researcher here, as inferred from the citation graph.
Subfields
- Marketing — 5 citations into it; #5,711 of 6,289 by trust here, #3,503 by citations
Whom Subodh Bhat trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Subodh Bhat overall
Papers from Subodh Bhat's perspective
Ordered by how strongly the researchers Subodh Bhat trusts endorse each paper. Same corpus, a different order for every researcher.
- Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
- Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products
- Transformational Leadership, Creativity, and Organizational Innovation
- How fine is C-OAR-SE? A generalizability theory perspective on Rossiter's procedure
- Relationship marketing orientation: scale development and cross-cultural validation
- The Customer Orientation of Service Workers: Personality Trait Effects on Self-and Supervisor Performance Ratings
- Consumers' Need for Uniqueness: Scale Development and Validation
- The dangers of poor construct conceptualization
- Multidimensional Constructs in Organizational Behavior Research: An Integrative Analytical Framework
- On the trait antecedents and outcomes of service worker job resourcefulness: A hierarchical model approach
Their papers
- Consumer perceptions of product creativity, coolness, value and attitude (2015) — 207 citations
- The impact of parent brand attribute associations and affect on brand extension evaluation (2001) — 360 citations