Relationship marketing orientation: scale development and cross-cultural validation

By L. Sin, A. Tse, O. Yau, Raymond P. M. Chow, Jenny S. Y. Lee, Lorett B. Y. Lau. 2005

302 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0835c11fbbd3759989d8210a99a5df1f484da390

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Kevin E. Voss
2. J. Mowen
3. Markus Groth
4. Y. Ekinci
5. Gianfranco Walsh
6. Thorsten Hennig-Thurau
7. Phil Dawes
8. Filipe Coelho

In Organizational Behavior and Human Resource Management

1. Kevin E. Voss
2. J. Mowen
3. Markus Groth
4. Y. Ekinci
5. Eric G. Harris
6. Gianfranco Walsh
7. Thorsten Hennig-Thurau
8. Phil Dawes

In Strategy and Management

1. Kevin E. Voss
2. D. Hershey
3. Markus Blut
4. Guohua Wu
5. Tao Sun
6. Cheng Wang
7. Christine A. Vogt
8. Paige P. Schneider

Citations in the corpus

• On building better construct measures: Implications of a general hierarchical model (2008, background): “One example is a measure developed by Sin et al. (2005) of inter-firm trust, which was conceptualized as a dimension of relationship marketing orientation.”