C. R. Taylor

Marketing · 2000–2021

A researcher in the Science corpus: 7 papers; trusts 8 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom C. R. Taylor trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Hairong Li
  2. Carolyn A. Lin
  3. Adamantios Diamantopoulos

Papers from C. R. Taylor's perspective

Ordered by how strongly the researchers C. R. Taylor trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions
  2. Index Construction with Formative Indicators: An Alternative to Scale Development
  3. Characteristics of virtual experience in electronic commerce: A protocol analysis
  4. The brand attitude formation process of emotional and informational ads
  5. The Presentation of Self in Everyday Life
  6. Creating virtual product experiences: The role of telepresence
  7. Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence
  8. The influence of tactile input on the evaluation of retail product offerings
  9. Cultural Values Reflected in Chinese and American Television Advertising
  10. The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites

Their papers